We’re not a coaching company

We're not a coaching company

We’re not a coaching company.

Why Game On’s Leader as Coach journey is unlike any other.

Leaders of tomorrow require coaching skills to develop and grow their people. Several coaching companies offer coaching learning solutions. We discovered this year that we are in fact not one of them.

Game On’s roots is in the coaching game, originally established as Game On Coaching. CEO Gary Segal applied a sports coaching methodology to coaching in the workplace, hence the company name and the many references to sporting terms and concepts in our communication. It was the inclusion of the sporting focus on performance, practice and skills mastery that became the central point of differentiation between the Game On Leader as Coach program and other leadership coaching programs.

Coaching skills are typically taught using the GROW model, G for goal, R for reality, O for options and W for way forward. The GROW model has withstood the test of time, and remains relevant and applicable in the modern workplace. The GROW methodology is complimented by helping leaders to ask questions, listen, allow their people to set goals and consider impacts. Coaching as a leadership practice generally sees the leader learn to keep quiet, surrender control, evoke the input and commitment from the employee and support them as they set out to meet their goals.

Game On agrees with and supports all of the above in the Leader as Coach journey. However, there are 3 features of our Leader as Coach journey that differentiates us from all other coaching companies and makes our Leader as Coach programme unique.

  1. We drive performance-focused coaching

Sport coaching focuses on performance. Soccer or rugby coaches observe and analyse the performance of their players, identifying performance gaps and then coaching them to improve their performance. They implement rigorous practice drills for players to master new skills. Just like sport coaches, we believe workplace coaches should be obsessively monitoring, observing and analyzing the technique that’s creating the performance of their people. A performance gap, once identified, should be addressed with a coaching conversation that explores the gap, the causes, the goal versus reality and collaboratively yields options to overcome obstacles that block performance.

  1. We focus on meta skills, not coaching steps

Following the GROW structure seamlessly does not make a competent coach.  What’s also crucial is reducing the focus on formal coaching conversations in favour of quality conversations in general. As such, we have identified six meta skills – broad interpersonal communication and leadership skills that must be displayed in order to have a quality conversation. These meta skills of understanding, directing, developing, challenging, creating and collaborating are carefully underpinned by observable behaviours, which the leader is required to display during the coaching session.

  1. We monitor and evaluate implementation and competence in the workplace

Completing a coaching course is only the beginning of the journey to becoming a coach. Our Leader as Coach journey sees our Game On coaches observe leaders leading and coaching in the workplace for six weeks, providing them with feedback and coaching to improve their leadership and coaching ability week on week. At the end of this on-the-job application phase, leaders undergo a rigorous competency assessment. Our Game On coaches assess their application of the coaching meta skills in a final observation. Competence is only awarded to those leaders that display each behaviour related to each meta skill competently. Competency evaluations are moderated against data collected on our online data platform.


Leaders that competently complete the Game On Leader as Coach journey are not just competent at applying the GROW structure to conversations. These leaders think differently, approaching performance and the inevitable problems that get in the way of performance in much more resourceful ways. They are also competent at applying meta skills that improve their leadership communication abilities far beyond the formal coaching context.

Coaching is a critical 2020 leadership skill, as is a performance mindset and collaborative communication. The Game On Leader as Coach journey addresses these future leadership skills and more.

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